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Hope Stephens


Fictional Rebrand


Dr.Teals Rebrand is a recent project that focused on rebranding the company to better connect with its target audience. The project aimed to create a new brand identity that reflected the company's values of cleanliness, healing, and comfort, while also appealing to its main consumers and maintaining the brand's tone of voice.


I initiated the design process by generating diverse logo sketches with a focus on the concepts of cleanliness, nature, and comfort. Over time, I conceptualized a bathtub crafted from a leaf to convey the sensation of immersing oneself in the natural essence that defines Dr. Teal's product line.

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