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Hope Stephens

OSU Welcome

OBJECTIVE

The OSU Welcome project is a design campaign aimed at welcoming incoming freshmen to Oregon State University. The campaign is an annual effort to help students feel comfortable and welcomed as they begin their college journey at OSU. The project showcases the university's commitment to supporting its students and fostering a welcoming environment for all.

PROCESS

The idea for this campaign was to create a very simple logo & fun design assets that could be versatile & stay within OSU’s branding guidelines.

CONCEPT

I started sketching different pattern concepts that captured the essence of the events taking place during OSU welcome, alongside crafting a sleek logo suitable for use across all departments and materials.

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