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Hope Stephens

Willamette Riverkeeper Rebrand

OBJECTIVE

The goal was to re-brand a non-profit organization called Willamette Riverkeeper. We were to design a new logo, brand guidelines, and apparel. The brand is focused on restoring the Willamette River as well as keeping it clean. Their slogan is Protect, Recover, Enjoy. 

CONCEPT

My concept for this Brand was to create a simple logo that represents the river with as little detail as possible. This is to keep the look of the brand clean and versatile. Which speaks with the non-profits' tone of voice.

Team Members: Austin Hikley, Tina Stanley, Thomas Rodenkirch

Roll: Logo Creation, Social Media, Overall Branding

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